The ScUber experience will be available from 27 May to 18 June, initially from Heron Island off the coast of Gladstone in the Southern Great Barrier Reef region, and then from the coast of Port Douglas in Cairns, from 9 June until 18 June.
Sunday 26, May 2019
(Bloomberg) --Uber Technologies has announced that it is launching a new feature called ScUber, allowing customers to book a submarine trip through the Uber app in Queensland, Australia.
For AUD 3,000 ($2,068), the experience includes being picked up from and dropped off at your location via the Uber app, then a helicopter ride to the launch point (either Heron Island or Port Douglas), a one-hour ride in the ScUber submarine as well as a half-day of snorkelling and touring the Great Barrier Reef.
The submarine service is designed to support the protection of the coral reef system through Uber’s new partnership with the Organisation Citizens of the Great Barrier Reef.
Uber is no stranger to non-traditional marketing stunts, having previously ventured into ice cream delivery and a service called UberKittens, which allowed customers to request a playdate with kittens to support the Pennsylvania Society for the Prevention of Cruelty to Animals.
The company is also working to develop a flying taxi via a partnership with Aurora Flight Sciences.