The partnership starts in July, currently Manchester City wears gear from Nike.
Thursday 28, February 2019
(Bloomberg) --Puma has signed a sponsorship deal with City Football Group, the holding company that owns English soccer powerhouse Manchester City FC, bolstering the German company’s broader push into the sport.
The club will bolster Puma’s current roster of soccer teams, which includes Borussia Dortmund, AC Milan, Arsenal and Olympique Marseille. The deal also extends to other City Football Group teams in Australia, Spain as well as Uruguay and China.
The Telegraph said it’s worth GBP 650 million ($864 million) over 10 years.
Chief Executive Officer Bjorn Gulden, in a statement, called it the “largest deal that we have ever done -- both in scope and ambition.” Puma’s interested in the wider “football culture” that extends into music, gaming and fashion, he added.
City Football Group was founded by Sheikh Mansour bin Zayed Al Nahyan, deputy prime minister of the UAE and last week, it led a group that bought a Chinese third-division team.